Giving Compass' Take:

• The founder of FSG and the executive director of the Shared Value Initiative discuss Fortune's Change the World list, a rundown of corporate leaders trying to make a difference in the social space. What do they have in common?

• Basically, there's an ever-growing realization that profits and social impact can happen simultaneously with greater effort from the private sector. As this post illustrates, "the bar has been raised."

• Here's more on why Corporate Social Responsibility is a competitive advantage.


The world already seems to be changing more quickly than anyone can keep up with. From one breathless headline to the next, we are seeing faster and more disruptive change about issues of global consequence than ever before.

And yet, our work with Fortune on the annual Change the World list has shown us a parallel and far more hopeful new narrative. Business leaders are now deeply engaged in the pressing societal issues of our day as they increasingly recognize that those issues affect the long-term success of their companies. Whether it’s the post-Charlottesville dialogue on racial equity, changes to immigration law that will impact Dreamers, or the Paris Climate Change Accord, we see business leaders advocating in a newly public, vigorous and informed way for solutions that align social progress with their core business interests. Prominent CEOs like Tim Cook (Apple), Ken Frazier (Merck) and Paul Polman (Unilever) have taken public stands on these issues and many more. And, as the Fortune list demonstrates, they are doing more than just speaking up; they are developing new business models that find new sources of profit in solving our society’s urgent problems.

These changes in business leadership feel note-worthy, but what do they portend both for the future of business and the direction of our society?

Six years ago, when we co-authored Creating Shared Value with Harvard Business School Professor Michael E. Porter, we believed that a new, higher form of capitalism was needed to address the trust deficit that had opened up between business and society in the post-2008 financial meltdown. We also believed that a form of capitalism imbued with social purpose would lead to a more competitive business strategy. A shared value strategy views social and environmental issues as opportunities for growth, innovation and differentiation rather than as costs imposed on the business by society to be minimized or, as Volkswagen chose in the recent emissions scandal, to be shirked altogether.

Read the full article about a new dawn for corporate leadership by Mark R. Kramer and Justin Bakule at Fortune, via Shared Value Initiative.