Giving Compass' Take:

• Neil Grimmer, a successful serial entrepreneur, shines a light on how he builds his B corporations which focus on health, nutrition, and access to helpful resources. 

• In what ways do B Corps differ from social enterprises? In what ways are they the same? What can other entrepreneurs learn from Grimmer's success? 

• Read about how foundations are challenging their funding pipelines in order to be more intentional when funding social enterprises. 


“This is just the speed at which I operate,” said serial entrepreneur Neil Grimmer in a recent interview with Inc. And as he’s charged from experience to experience, Grimmer’s personal passions have heavily influenced his professional life.

In 2007, Grimmer was a young parent, highly invested in the health of his two daughters. Noticing a hole in the baby-food market, he co-founded Plum Organics with Gigi Lee Chang and Sheryl O’Loughlin, who shared the goal of making real, healthy food enticing and accessible to young families.

Habit, Grimmer’s newest venture, transforms their health experiences — one clearly more immediately life-threatening than the other — into health empowerment for everyone. Based on science and intense data-driven personalization, Habit helps clients change their lifestyles to achieve long-term health.

I talked with Grimmer about how health and business can (and should) work hand-in-hand:

Tell me more about how Habit is turning mindful nutrition into something easily shared with other folks while also being a workable business.

One of the biggest things for me was translating my experience into a bigger purpose: How do we help everyone around this country unlock the best version of themselves through the power of personalized nutrition?

I think one of the exciting things about Habit is that it actually challenges the assumption that we’re all the same — that a one-size-fits-all approach to our health, our well-being and our food is actually the right approach. What we’re finding is that we are all different. We all respond to foods differently. We have the ability now to understand those unique differences to unlock that best version of ourselves. So that’s the purpose and the mission of Habit.

Read the full article about serial entrepreneurship success by Jay Coen Gilbert at B the Change