Giving Compass' Take:

• NewsMatch is helping nonprofit journalism thrive by funding nonprofit newsrooms to obtain training and resources to remain sustainable in the journalism world. 

• How can social entrepreneurs help nonprofit journalists sustain the movement? 

• Read more about the call to action to support nonprofit journalism. 


This is the third year for NewsMatch, the national matching-gift campaign that supports nonprofit organizations across the country. The campaign’s participants, all of them nonprofit newsrooms, produce rigorous journalism in service of the public.

It is in all of our interests to support them, now more than ever. As misinformation runs rampant, and trust in media fall to all-time lows, these organizations are delivering the investigative, accountability and civic reporting that highlight pressing community issues and hold our leaders in check.

NewsMatch, a national multi-funder campaign, was designed to support a new group of nonprofit newsrooms that emerged almost 10 years ago. Back then, newspapers, already grappling with digital age demands, came head-to-head with the recession.

Today, nonprofit newsroom leaders are using NewsMatch to strengthen their own capacity and learn the ins and outs of membership drives and community engagement from experts and top trainers. They are working to establish their permanent place within the news ecosystem. Every participating NewsMatch newsroom receives tools, education and coaching to develop their fundraising practices from the Institute for Nonprofit News and News Revenue Hub.

If I could speak directly to the people who can make NewsMatch an even greater success for nonprofit journalism this year, I’d say this.

To the public: We’re so grateful that you understand that reporting and journalism costs money to produce. Your consistent commitment to quality journalism creates stronger, more engaged communities.

To funders: NewsMatch has inspired investments from family foundations, national funders, community foundations, and place-based philanthropic organizations of all kinds.

To publishers: We commend you for strengthening journalism’s overall sustainability by focusing on your organization’s financial future. Do all that you can to bring attention to this important work.

Read the full article about nonprofit journalism by Karen Rundlet at Knight Foundation