The Google diversity story needs a reframe. So let’s talk instead about building great businesses and investing to make companies stronger, more innovative and ultimately more profitable.

The now infamous internal memo offended women and men across the nation and ultimately cost Damore his job. What he failed to realize is that business and investing are moving beyond these harmful notions towards diversity and inclusion. Harmful prejudices limit the potential success and impact that companies and investors can achieve. These views put companies at a competitive disadvantage. By limiting the talent pool, they reduce innovation, profitability and stifle this dynamic diversity that benefits everyone.

Gender lens Investing is decidedly not anti-men. Rather, it embraces the proven research of success. It is not claiming women coders in Silicon Valley are better than their male counterparts. It is not a divisive strategy, but rather an inclusive one that benefits men in business and in their personal lives. Research consistently shows that investors want alternatives to the investment industry’s traditional biases. They are seeking new, creative ways to achieve a sustainable and equitable prosperity.

Read the full article by Veris Wealth Partners about gender diversity on ImpactAlpha