Are you looking for another option to add to your ongoing marketing and branding campaign, one that is neither content nor traditional marketing and yet has the potential to greatly enhance your professional network, increase your opportunities to acquire new clients and referrals and even allow you to enhance your skill set? Add philanthropy to your marketing campaign, as expressed by volunteerism, corporate social responsibility, sponsorships and donations and watch your sales grow!
Corporate social responsibility is now considered a best practice and there is a growing expectation that business and civic leaders, in particular, will “give back” and make a contribution to their community.
When Freelance consultants and leaders of for-profit organizations large and small, participate in philanthropy, it is a carefully evaluated business decision that’s part of a long-term personal branding and marketing campaign. Just because your payroll is small doesn’t mean that philanthropy will not deliver significant ROI to your brand and business. The selection of an organization to support will be strategic.
Impact Philanthropy is a complex topic, and others found these selections from the Impact Giving archive from Giving Compass to be good resources.
Looking for a way to get involved?
If you are interested in Impact Philanthropy, please see these relevant events, training, conferences or volunteering opportunities the Giving Compass team recommends.
Are you ready to give?
If you are interested in Impact Philanthropy, please see these relevant Issue Funds, Charitable Organizations or Projects where you can get involved.