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Higher Education Needs to Invest in Data to Support Student Success

Education Dive Sep 4, 2019
This article is deemed a must-read by one or more of our expert collaborators.
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Higher Education Needs to Invest in Data to Support Student Success Giving Compass
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Giving Compass’ Take:

• Three higher education associations are calling for higher ed institutions to invest in data and analytics that will improve processes and yield positive student outcomes. 

• Using analytics can help identify trends in data that would improve institutional processes that pertain to students, such as advising and recruitment. How can donors help institutions increase capacity for data analysis?

• Learn about why higher ed needs student-level data. 


Three prominent higher education associations serving almost 2,500 institutions have issued a joint statement calling on colleges to commit to using data and analytics “to make better strategic decisions.”

The Association for Institutional Research (AIR), Educause and the National Association of College and University Business Officers say data can be used to improve recruitment, student outcomes, institutional efficiency and cost-cutting efforts.

More colleges are using predictive analytics to spot trends in their data in order to improve processes such as recruitment and advising. However, fewer than half of institutions see it as a priority, according to a 2016 report from New America.

That may be changing as more colleges find success with tactics like nudges, or interventions designed to steer students toward decisions without removing their choices. So far, such efforts have shown promise in boosting enrollment, increasing retention and graduating more low-income students.

Jonathan Turk, the associate director for research at the American Council on Education, agrees that data and analytics can have transformative effects.

“While higher education leaders are increasingly using data and analytics to better support student success and increase institutional efficiency, there’s still more work to be done,” he wrote in an emailed statement to Education Dive. “We encourage (them) to continue to consider how these strategies can ensure student success at their own institutions.”

Read the full article about investing in data for higher education by Natalie Schwartz at Education Dive.

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If you are looking for more articles and resources for Higher Education, take a look at these Giving Compass selections related to impact giving and Higher Education.

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    Higher education philanthropy: More like soccer or basketball?

    Most people agree that higher education philanthropy is worthy of philanthropic support. In 2016, nearly half of all donations from the largest 50 donors in the United States went to colleges and universities. That same year, U.S. colleges and universities accepted $41 billion in contributions. In early 2015, higher education endowments totaled more than $535 billion, with the top 120 schools holding 75 percent of that sum. Some schools – including Harvard, Stanford, Yale, the University of Texas and Princeton – have endowments of more than $20 billion apiece. This is larger than the gross domestic products of many countries. In certain sports, according to Gladwell, weaker players hurt a team's chances of winning more than stronger players help. In soccer, for example, there are fewer chances to score – so mistakes by weaker players have a proportionally higher impact. In basketball, there are many chances to score – and one superstar player can often make up for the weak links on the team. Soccer is a "weak-link" game and basketball is a "strong-link" game. Gladwell says, "American society is really soccer. We're so independent and we need so many perfect passes to score a goal, that our challenge is our weak link, not our strong link. What matters is how good our eleventh player is, not our first." Further, he says that the United States today "does not suffer from an excessive egalitarianism; it suffers from the opposite problem. Its strong links have never been stronger." Read the source article at Latest Local Charlotte NC News


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