How One Luxury Brand is Advocating for Social Responsibility

Cause Artist Mar 1, 2020
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How One Luxury Brand is Advocating for Social Responsibility Giving Compass

Giving Compass’ Take:

• Crafted Society, an Amsterdam based luxury goods brand is making an effort to improve transparency and honesty in the luxury market.

• How does this break the mold for the majority of self-interested product brands? What more can donors do to support ethically stable businesses?

• Learn about another example of ethics in the fashion industry.

Crafted Society, an Amsterdam based luxury goods brand whose mission is to use luxury for good® , has secured more than €1m in external capital from a selection of business angels to support the brand’s international growth strategy.

The brand, which is unique in its approach of transparently platforming all of the Italian artisans involved within their product creation supply chain, was officially launched in 2017 by husband and wife fashion duo, Martin and Lise Johnston. Both Martin and Lise have a long and decorated resume of working in fashion, and in 2016 decided to leave the corporate world behind them, to create a luxury fashion brand which championed their own values of transparency, sustainability and social responsibility.

I honestly believe that sustainability is no longer an exception but an expectation. It plays a central role within what we create, from helping to sustain the livelihood of the artisans, to the tanneries we purchase our hides from (all certified by-products of the meat industry and we do not use any exotic skins) to the certified nickel-free hardware we use on our goods. We are continually seeking innovate and advanced ways to improve our sustainable footprint.”

“This new investment provides a new lease of energy in our efforts to create a cleaner, friendlier and more honest luxury fashion industry.”

Read the full article about using luxury for good at Causeartist.

Corp Giving and CSR is a complex topic, and others found these selections from the Impact Giving archive from Giving Compass to be good resources.

  • This article is deemed a must-read by one or more of our expert collaborators.
    Click here for more.
    Global Corporations Look Into Impact Investing By Seeking Help From Entrepreneurs

    The hunt for new customers and new innovations is drawing corporate multinationals toward entrepreneurs who are driving impact on the ground with banking services, farm technology, mobile clinics and off-grid energy sources for the billions of people around the world that still lack those services as a means of impact investing. Delivering these products and services aligns with the goals of impact investors. The new corporate partnerships could help scale an array of high-impact firms around the world. Microsoft, for example, turned to Village Capital when it wanted to support local entrepreneurs working to connect to the internet the world’s remaining unconnected communities. The venture firm tapped its global network and entrepreneurship accelerator program to identify and train 10 firms and establish a network of peers, mentors, and investors to help the companies grow. Long before BlackRock’s letter to corporate CEOs calling for them to define their purpose, corporations were palling around with impact firms and investors looking for the “impact alpha.” Some corporations are giving conventional corporate venture funds an impact mandate.Others corporations are turning to their peers — and shared interests — for collaborations that support entrepreneurship. “Entrepreneurs bring drive and vision about what needs to change in the world. Too often they lack the financial and/or technical and sales expertise to turn vision into reality,” writes James Mawson, editor-in-chief of Global Corporate Venturing. As an example, the Innovations team at Village Capital grew as requests from new and existing partners piled up. Tashima was recruited from Oxford Business Group to execute the Innovations strategy. With the new program, Village Capital will go outside the geographic mandate of its $17 million venture fund to help connect corporations and other global organizations to entrepreneurs in regions including Eastern Europe, the Middle East, and Southeast Asia Read the full article about impact investing through entrepreneurship by Dennis Price at ImpactAlpha. 

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