Giving Compass’ Take:
• Entrepreneur explores the balance between profit and promoting a cause by interviewing eight female social entrepreneurs.
• How can philanthropy be incorporated into your daily endeavors? How can funders plat a role in social entrepreneurship?
• Read about the competitive advantage of social enterprises.
We asked eight of the entrepreneurs featured on our 100 Powerful Women list: How do you strike a balance between selling a product and promoting a cause?
“After a friend was diagnosed with skin cancer at age 29, I founded Supergoop! to create SPF products people would want to apply and reapply every single day. To strike a balance, we infuse education into all our consumer touchpoints. We recently opened our first pop-up, which featured an interactive learning center and Sun101 educational panels. Through our blog, The Brightside, we offer educational content from dermatologists and other experts and communicate our commitment to our Ounce By Ounce giving program, which provides free sunscreen to schools.” — Holly Thaggard; Founder, Supergoop!, a sunscreen and skin-care brand
“When starting a social enterprise, people often think you need to launch a business and then add the philanthropic part. But it’s the other way around. Identify an issue. Then identify a product that aligns with that cause. The sole purpose of selling conflict-free fine jewelry at MiaDonna is to fund our foundation, The Greener Diamond. Some people love the idea and cause; some don’t. It’s not about persuading. It’s about finding people who align with your vision.” — Anna-Mieke Anderson; Founder and CEO, MiaDonna, a lab-grown-diamond and jewelry company.
Read the full article about social entrepreneurs by staff at Entrepreneur.
If you are looking for more articles and resources for Social Enterprise, take a look at these Giving Compass selections related to impact giving and Social Enterprise.
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