How the Kiehl’s and Autism Speaks Partnership Happened

Autism Speaks Oct 20, 2017
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How the Kiehl's and Autism Speaks partnership came about

Truthfully, it was a two year undertaking to find a major celebrity with global recognition who would openly associate with autism. Many celebrities who are directly affected by autism are still not willing to be public about it. This was as big learning and a surprise for me. Further, at Kiehl’s we don’t pay celebrities to partner with us on philanthropic issues — there needs to be an authentic connection of philanthropy for the partnership to work.

In Matthew McConaughey’s case, even though he doesn’t specifically have autism in his family, he has a long track record of being personally philanthropic and of giving back to his community through his “Just Keep Livin” foundation. Once he realized that a part of the community his foundation serves includes teens and children with autism, he was willing to help Kiehl’s advocate and drive awareness for autism globally. So, I must say it wasn’t easy and it didn’t happen immediately, but it was worth the very long pursuit it took!

Read the source article at Home | Autism Speaks

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    Ten Ways To Make A Big Bet On Social Change

    Julius Rosenwald is one of our philanthropic heroes. In the early 1910s, having already made business history by transforming Sears, Roebuck & Co. into the Amazon of its day, he set out on an even more audacious mission: to remedy the huge gap in elementary and secondary education for African Americans. In partnership with Booker T. Washington, Rosenwald sparked the creation of the Rosenwald Schools—a term used informally to describe a loose network of nearly 5,000 schools established to educate African American children across the Southern part of the United States. He contributed start-up funding for many of the schools, and, in a groundbreaking move, succeeded in drawing in money from state and county governments. Big bets on social change, like the one Rosenwald made, are relatively rare—despite the great desire of most major donors to advance such causes.2 That rarity is heart-wrenching, given that big bets can have extraordinary impact. They can radically change the organizations or social movements they support, creating leaps in their recipients’ abilities or long-term ambitions. Mind you, it’s not a quick process. The biggest bets generally come out of years of work and build on multiple smaller grants. Read the source article at The Bridgespan Group.

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