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How to Form a Plan For Philanthropy In Africa

Medium
This article is deemed a must-read by one or more of our expert collaborators.
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forming a plan for philanthropy in africa
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Giving Compass’ Take:

• The African Philanthropy Forum draws a distinction between charity and philanthropy, arguing that philanthropy needs to eschew charity to make a positive, lasting impact. 

• Where does your philanthropy fall on the spectrum of philanthropy and charity? How can your work be improved? 

• Read about the inequality in health and education outcomes in sub-Saharan Africa.


There are many competing causes and organizations that will require your support and choosing one to focus on can be an overwhelming task. Setting clear goals from the onset can make this process easier and help you determine what combination of your resources you are able to give and to whom. In Africa, where much of philanthropic giving is still informal or charitable, making this shift to more strategic of long-term giving is a challenge. Following the lessons mentioned to build structure around your philanthropy can help you avoid common pitfalls.

What is my motivation for giving?

Asking yourself why you are getting involved in philanthropy is a necessary first step in understanding your motivations. For some, philanthropy is largely inspired by a sense of being able to right a wrong that was experienced or witnessed. Or, it might be driven by a particular conviction behind solving a specific social problem. For others, it may be a combination of factors including family legacy, religion, and impact. Whatever your motivations are, it is important that you understand and acknowledge what drives you.


Impact Philanthropy is a complex topic, and others found these selections from the Impact Giving archive from Giving Compass to be good resources.

  • This article is deemed a must-read by one or more of our expert collaborators.
    Click here for more.
    The Power of Donor Stories: How Do They Inspire Others?

    Giving Compass' Take: • This post at Great Nonprofits explores the impact that donors can have by sharing their giving experience — and how it may motivate others to take action.  • What this group found is that videos seemed to be the most impactful form of media, and short-form videos prompted an uptick in giving substantially more than long-form clips. • Want more motivation to give? Check out our free personal donations manager: Giving Planner. Many of us have been inspired to give after hearing about a colleague, friend, or family member’s transformative experience giving to a cause. A donor sharing their giving experience has a powerful emotional impact on a 1-on-1 level, which can be multiplied through stories shared through social media or on other platforms. Research (learn more in our blog post) in brain science by Uri Hasson at Princeton University provided evidence about why stories are such effective transmitters of feelings and ideas. This prompted our question: Can we show that donor stories actually lead to other donors getting motivated and inspired to give, in a way that can be measured? There’s a lack of data-driven research measuring how donors telling their stories impact giving, what types of stories most motivate donors, and the best way for donors to tell their stories. With support from the Gates Foundation, we tested the impact of donors’ stories in video format on users of the GreatNonprofits website. While the general inclusion of video produced positive results, the most impactful videos were short-form, snappy videos designed to match common formats that users experience on other social networking websites. These videos are designed to bring the emotional impact of a donor’s giving to the viewer as quickly and simply as possible. Read the full article about the power of donor stories at GreatNonprofits.org.


 What resources will I give?

For philanthropy to sustain change and impact it has to be backed by substantial financial investments, and in some cases, the philanthropist’s time. Although financial support isn’t the only resource a philanthropist can offer, it has a greater capacity to influence scale and delivery of long-term impact.

Ultimately, philanthropy is a personal journey and there is really no “right” path to follow. Thinking strategically about philanthropy will require practice, and you may not get it all figured out all at once. Learning from others and your own experiences can help put a lot of the ideas and reflections, discussed in this chapter, into perspective.

Read the full article about forming a plan for philanthropy in Africa from African Philanthropy Forum at Medium.

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Impact Philanthropy is an important topic. Other members found these Giving Funds, Charitable Organizations and Projects aggregated by Giving Compass to be relevant to individuals with a passion for Impact Philanthropy.

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