Giving Compass’ Take:
• Thomas Milana, at Forbes, encourages nonprofits to remain driven and communicative in order to sustain themselves through the instability of COVID-19.
• How has the economic instability of COVID-19 made it more difficult to remain focused on marginalized communities? Why is it essential to train your organization’s focus upon those who need it most?
Many small nonprofit leaders can attest that even in these difficult times, dedicating your time and passion to your mission is imperative to continue to support others. Even if you do not see the instant success of your efforts, just knowing that you will one day achieve your desired goals can make even the rockiest of times easier to weather.
During times of instability, you should think outwardly about the people you serve through your mission because it’s vital to remember why you do what you do. Allow this moment to act as an open forum of sorts, where board members, staff and volunteers share input on where they believe you can serve better and strengthen your vision. Encouraging these types of discussions also allows you to keep your thoughts fresh, your perspectives guided and your collective eyes on the goals and tasks at hand.
Whether you’re a small or startup nonprofit or the largest nonprofit in the world, leadership consistency will show your true character. This can set the tone for the entire staff and everyone who looks to the organizational leaders to step up in these times of crisis. The passion of leadership when things are slow tells a tale of your drive to see the organization sustain and serve. The stability shown from the top will ultimately have a ripple effect throughout the organization, and this includes potential donors as well.
The steps to creating, developing and sustaining a successful organization are always critical and, at times like these, may create a void of progressive hope for small organizations. But for many with hope, this instability will build sustainability.
Read the full article about remaining sustainable through the instability of COVID-19 by Thomas Milana at Forbes.
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