You might have heard about the growth market in women’s economic equality. (In case you haven’t: It’s $28 trillion in potential productivity gains by 2025.) Lisa Skeete Tatum and Landit are helping firms  —  and women themselves —  tap that value.

A healthcare technology venture capitalist, Skeete Tatum had volunteered on nonprofit boards to create access for underserved individuals. But she felt stuck. “I wanted to combine my full-time and volunteer work, but I had no idea what that looked like,” Skeete Tatum told ImpactAlpha. “It didn’t feel great. And, I thought I was the only one.”

She did what entrepreneurs do and turned her challenge into a startup.

Skeete Tatum, a Kauffman Fellow, has raised $2 million to built Landit, a tech-enabled platform that helps women build a personal brand, establish a personal “board of advisors,” access world-class coaches and other tools for success. “Women get a trusted, personalized career playbook,” says Skeete Tatum. The companies they work for get, “higher productivity, higher retention and higher satisfaction.”

Read the full interview with Lisa Skeete Tatum about women's value in the workplace by Megan McFadden at ImpactAlpha.