Our vision is a world where all investors and enterprises collect useful information about their material effects on people and planet and therefore improve performance.
The act of measurement — the mere collection of impact data at all — should not be the real differentiator between impact investing and “other” investing. Instead, all investments would differentiate themselves based on the impact they have.
Five dimensions of impact:
Our impact is the combination of material effects that we have on people and planet. We can understand which effects are material by considering:
- WHAT outcome(s), positive or negative, the effect drives and whether it is important to the person (or planet) experiencing it
- WHO experiences the effect and how underserved they are in relation to the outcome(s)
- HOW MUCH of the effect occurs in terms of its depth, how many people it occurs for, how long it lasts and how quickly it occurs
- The CONTRIBUTION that the effect makes to what the market would do anyway
- The RISK that the effect will differ from our expectation
We can each try to ensure that the five dimensions of impact are visible in our decision-making frameworks and how we talk about our goals. From there, we can look at the data we’re collecting to see if we understand performance across all dimensions.
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